What is the best way to check your own site for keyword rankings?

What is the best way to check your own site for keyword rankings, eg if I wanted to target a new phrase and wanted to check the progress of its ranking – what is the best way to check it? Should I just search Google and scroll through the results? Tommo, London, UK

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25 Responses to What is the best way to check your own site for keyword rankings?

  1. renanpoa says:

    Matt, your reaction in “Okey Tommo…” LOL!!! Priceless!! (MasterCard’s like)

  2. iceveiled says:

    god help us all. the “first” crowd of assclowns has discovered googlewebmasterhelp channel.

  3. MMOStars says:

    @iceveiled we knew that eventually aesholes from blogspot will be spamming videos as well.

  4. daveashe says:

    Good answer as always, everyone is always going after the trophy phrases. I’ve found some really unexpected keywords coming up in my google analytics. Most of the SEO ‘Gurus’ on uk business forums think that you cant learn SEO from just watching your videos. I beg to differ.

  5. PatrickSMCable says:

    Surprised Matt did not mention the new “search queries” feature of Google Webmaster Tools, which is probably the best way to check your site’s rankings, if you insist on doing so.

  6. wearealltubes says:

    @PatrickSMCable I agree – though it really does the same thing as gg analytics. I’ve been comparing the data from both programs and finding some disparity – perhaps he knows & is keeping quiet about GWTs new function being a bit buggy at the mo ( that’s just a guess, obviously!)

  7. wearealltubes says:

    @xpose2000 I disagree with that! It all depends on the term, of course, but putting effort into the big phrases brings about long-tail success all by itself.

  8. subrealms says:

    This is interesting since lynda.com’s SEO tutorials suggest working towards “keyword gems”, contradicting with what you said.

  9. imrankhanseo says:

    Yes That a nice suggestion matt;

    but you are saying do not use only a term but use a phrase to search it…

    But when people looking for a particular business or keyword then how can they target on phrase instead of keyword; I know they can include their keyword in the phrase but when they are checking the rank they just go for keyword..

    Little bit confusing..

    Regards
    Imran Khan

  10. ScienceAround says:

    that was an answer from the land of rainbows and unicorns :) The best way to check your ranks is to use Firefox addon.

  11. chiasma72 says:

    Matt, Matt, Matt…what’s up with the calm tone of voice? I wanna see you get mad. Furrowed brow and all that. Just once. Haha! Kidding. :-) Thanks for the info., and Tommo, thanks for asking.

  12. bigal21110 says:

    very good advise!

  13. TechieGeek1 says:

    You’re right you can optimize a site much more for your time if you skip “checking keyword rankings”.

  14. Alexeixx3 says:

    What about using the keywords page in google webmaster tools?

  15. bizzchannel says:

    look at the holistic picture

  16. figurethis2 says:

    As always Matt, thanks for the info

  17. schawel says:

    This is old Chris Anderson style philo. Very solid advice but a bit tired and played to the more advanced user. More and more people are optimizing for the various channels and creating communities/campaigns around derivatives of a certain keyword. Look at Google’s…

    * Everything
    * Images
    * Videos
    * Maps
    * News
    * Shopping
    * Books
    * Blogs
    * Updates
    * Discussions

  18. seanybyne1982 says:

    @Alexeixx3 Yeah… wouldnt this work too for checking out what longtails you are ranking for?? As apposed to checking your server logs??

  19. gthing32 says:

    This was a non-answer. Nobody ever said anything about only focusing on one or two “trophy” phrases. The guy asked one questions and Matt answered something completely different. Once we have our “holistic” view of the keywords our site is doing well for, and we want to improve those, you better believe we’re going to be watching the rankings. The question is, what’s the best way to do that?

  20. djpaisley says:

    Matt,
    Will the Ajax API be able exported to some type of report, etc? Via Google analytics? Google Webmaster Tools? For Historical Data to show SEO Clients? Great advice on video .. we know what phrases convert, etc.. but need to show client progress on those terms as justification for SEO payments.

  21. djpaisley says:

    Matt… Boss is asking the question, how can we do this today?
    (i am testing multiple tools to see if they work or not and asking therm if they violate GWG… and she keeps asking me for this one thing.. BUT.. i told her we can’t violate the GWG rules… HELP!)

  22. VorticonCmdr says:

    Thanks for the answer. But sounds like Google is really helpless. I happed to have that problem (big penalty) and there wasn’t even a simple hint in the Webmaster Tools. What should I do when I must/want that particular domain because it’s my name/trademark/… ?

    I am sorry but for me it sounds like Google did surrender to the spammers but not solving the problem in order to help us “normal” guys.
    :-(

  23. figurethis2 says:

    webmasters will always check their rankings, its part and parcel of it. (also gives us something to obsess over)

  24. redflymarketing says:

    Sorry Matt, completely missing the point. If we KNOW what keywords convert and we KNOW what keywords generate the highest ROI, why NOT target those keywords? Why not check the progress of that keywords?

    I think you miss the point with a lot of your videos completely as you don’t have ROI to measure, you don’t have revenue generating keywords that you need to track. You should bear this in mind when doing future videos.

    I notice that you didn’t even mention the search API?

  25. bigal21110 says:

    @redflymarketing thumbs up but i don’t think he is missing the point…just remember he is working FOR GOOGLE so he has to be political.

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