Byron Gordon, SEO-PR, interviews Avinash Kaushik, Analytics Evangelist, author, and keynoter at SES Chicago 2010. Avinash describes his love for using tag clouds to help visualize tons of keywords and cites the example of the LDS (mormon) Church, which features great diversity in its keyword terms to attract a great deal of Web traffic. LDS church ranks in the top 3 on Google for the term ‘church.’ Avinash says search marketers can learn a lot from the seo work done by the LDS church to its website. Next, Avinash talks about the overemphasis companies place on the head of search rather than the tail. Companies spend too much time fixated on just 10 terms instead of on the magic that long-tail keyword terms provide. To use advanced visualization techniques can help companies bring all of the necessary data on a single page and give them success in identifying those keyword terms that will boost their SEO. Finally, Avinash stresses how companies need to move away from the traditional model of revenue and conversion rates and judge SEO in terms of the economic value it provides. Economic value is quantifying what value was added to the business for every job the site is trying to do. For more information about Avinash, please visit his blog: www.kaushik.net To learn more about speaking at SES, please visit www.searchenginestrategies.com
LDS (mormon) Church knows SEO with Avinash Kaushik, Google, at SES Chicago 2010
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12 Responses to LDS (mormon) Church knows SEO with Avinash Kaushik, Google, at SES Chicago 2010
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Mormon Christians are very educated, honest, and hard working. We try and succeed at all we do. It also helps to be lead by a Prophet of God.
@omiolo2 – intriguing…. if you type “Church and Jesus Christ” together or even just CHURCH, the LDS church DOES pop up first! That’s fantastic.
@THELDSLIFE I was thinking about this. The reason could be is that Mormon Christians don’t have ministries. We don’t try to find some unique niche, our mandate is all the world.
@omiolo2 Thanks for sharing this vid with me omiolo2! Very informative. And as THELDSLIFE knows, I am very much into learning more about internet marketing, not only for biz purposes, but for Church vid/ministry purposes.
the LDS CHURCH is TRUE!! and we have a PROPHET! which makes it easy to get things RIGHT the first time. Thank You.
The LDS church is working very hard at this and being obviously quiet effective. Now if they could only choose to put half the effort into advancing the effort of truth about its past, unfulfilled former LDS leaders prophesies, practicing polygamy while completely denying it, the offensive practice of polyandy (from the churchs own geneolocial site) and of course the entire mess with a current canon of scripture (Pof G) then the marketing effort would likely appear more honorable than it does.
@nasterblaster – wow, that was pretty acidic. Offended much?
@nasterblaster “practice? of polyandy (from the churchs own geneolocial site)”
actually if you look at the LDS Church’s OFFICIAL records instead of the church genealogical wiki site you refer to you will find that it did NOT happen. I suggest you do that with EVERYTHING, find the OFFICIAL documentation instead of the wiki type information. It will help you overcome your IGNORANCE.
Hey I am web designer and a mormon. The church really does fantastic work. Just check out mormon.org.
Why does the church do all this? Well they hope to really get the message out. The teachings of the church have really blessed my life, brought me closer to God, my family and be a good human being. I love it.
I highly recommend learning more about the church.
response to @nasterblaster’s comment:
You wasted a horrendous amount of time researching your info, and twisted your findings to satisfy an obvious grudge. Don’t you think your time could be better spent serving at a homeless shelter or studying to be a doctor?
There is a ton of LDS documentation to support the truth, how about reading some like Todd Compton. People arent we a little bit insecure about anyone questioning anything about what we believe? . I spent over 46 years `studying’ and involved in a lie. It only took a few weeks of honest and broad research to finally see the truth. You would think if you truly had the truth, you would not be so insecure about it. Regardless, I think if you are happy where you are at, its all good.
If you want more information just go to the churchs family search website or seach any aritcles regarding LDS historian Todd Compton’s reasearch (an active LDS member) regarding JS’s 33 wives 11 of which were married to other men at the time of their marriage. And if you want more just let me know, . Likley though all that you want to do is make personal attacks.