Category Archives: Directory Marketing
A 4-legged approach to link building.
The algorithms of search engines are constantly changing. The big 3 (Google, Yahoo and MSN) may love your links today and devalue them tomorrow. I think the largest evidence of this is what happened to reciprocal links. At one time … Continue reading
What’s Wrong with Reciprocal Linking?
Plain and simple; a lot! Reciprocal linking has been so abused by webmasters and Search Engine Optimization (SEO) experts (term used loosely when it comes to reciprocal linking) that the larger search engines have begun the process of disregarding reciprocal … Continue reading
Directory Marketing is Still Alive in 2007
To see why Directory Marketing is still alive in 2007, let’s take a look back at 2006. A number of major changes in the linking model and the search algorithms were changed at Google to combat rampant link spam and … Continue reading