Tag Archives: conversions

What’s tone and feel and why should I care?

Have you wondered what is meant by the “tone and feel” of online copy? You’re not alone. In this week’s SEO Copywriting how-to, tone and feel are explained and exemplified by a brief case study, as well as why you … Continue reading

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How do I create a customer persona?

Creating a customer persona is a fundamental step in successful web copywriting that is often missed. In this video, Heather explains both how to create a customer persona and why it is so essential to effective copywriting. View the video … Continue reading

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What does a SEO copywriter do, anyway?

This week’s video post is in response to the question: What does a SEO copywriter do, anyway? Read the complete post at the SEO Copywriting.com blog: bit.ly Folks are often uncertain about exactly what it is a SEO copywriter does. … Continue reading

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